Baijiahao is a content creation platform under Baidu. It integrates creation, publishing, and monetization. As a we-media platform, it provides a new stage for content creators to showcase and publish their works.

1. Platform positioning and functionality

Content creation and social communication: In general, baijiahao aims to provide high-quality and diverse content to its users. Forms include articles, images, videos, audio, and others. In fact, it is not just a content creation platform. More importantly, it’s a social communication platform that allows creators to interact and manage with fans.

Traffic acquisition: Baijiahao is famous for providing billions of traffic. Through Baidu’s powerful distribution channels, creators can quickly promote their content to a wider user base. For brands, it’s a great way to enhance brand exposure and build reputation.

For example, if you search ‘Student accommodation in London’ on Baidu, you will see this Uhomes in the result. And it’s one of the articles in Uhomes’ baijiahao account. In this way, Uhomes wins multiple chances of exposing brand name and present target audience with its offerings.

2. Technical support and creative assistance

Baijiahao has one special AI technology in the name of Creative Brain. Firstly, it provides intelligent assistance for creators throughout the entire process. Secondly, it has functions such as hotspot mining and analysis, material recommendation, and intelligent quality detection.

3. Content distribution and influence enhancement

Multi platform distribution: Contents on Baijiahao will go to multiple platforms such as Baidu APP, Haokan Video, Baidu Baike, Baidu Health, Baidu Zhidao, Baidu Wenku for distribution. As a result, this mechanism can greatly enhance the exposure and influence of content.

Search engine optimization: As a platform under Baidu, Baijiahao links have almost 100% indexation rate on Baidu. As a result, they can directly participate in Baidu’s search results. This means that creators have the opportunity to improve the ranking and exposure of their content in search engines. Above all, you need to follow the SEO rules such as optimizing content keywords, enhancing content quality, and other methods.

4. User groups and audience scope

Large user base: As a platform under Baidu, Baijiahao has a huge user base and massive content resources. This enables creators to easily reach billions of users, achieve widespread dissemination of content, and enhance its influence.

Wide audience range: The content on Baijiahao covers multiple fields and verticals, which can meet the needs and interests of different users. In general, this enables creators to create and promote accurate content based on their creative field and audience positioning.

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