On-site Optimization
Page Layout
The first part of on-site optimization is the page layout.
To make it easier to Baidu spiders to crawl the website, sometimes it’s necessary to change the page layout. It consists of the navigation bar, footer and internal links mainly.
But changing page layout alone is not enough, we also need to update other elements to maximize the possibility of indexation by Baidu. The more indexed pages your website has, the better performance on Baidu.
URLs
When it comes to URLs, we will take the language, layer and length into account. You need to pay great attention because URLs really matter in page indexation.
For language, it’s better to use English words or Chinese pinyin other than Chinese words.
For the layer part, Baidu favors a layer less than 4. And for the length of URLs, the shorter the better. So we recommend to use simple and short URLs which usually work well in page indexation.
Target Keywords
The ultimate goal of Baidu SEO is to acquire continuous organic traffic. And it’s the result of high keyword rankings. For a website, it’s very important to explore target keywords that are relevant to your business.
Baidu provides a keyword planner tool which is similar to that of Google. With this tool and our rich project experience by industry, we will be able to explore as many target keywords as possible for your website.
Some keywords will be mapped to the existing pages, some will be planned for your future pages including the blog ones.
Meta Tags
There are many kinds of meta tags. However only two of them are important on Baidu SEO: Title and Description.
For Meta Title and Meta Description, they tell search engines what the current page is about and why it’s different from other pages on the website.
Like Google, Baidu has long ignored Meta Keywords in its algorithm of keyword ranking.
Blog Articles
It’s always necessary to drive long-tail traffic to the website. Core pages are usually mapped with generic keywords with high search volume. So blog articles are very common in use for mapping long-tail keywords.
A high-performing website has more than 20% of traffic coming from long-tail keywords. We will provide full support for you to get as much traffic from it as possible.
Even for Chinese search engines, they don’t consider much of Chinese character in URLs. In many cases, it’s even adverse to use Chinese character in URLs.
Combine the use of Baidu keyword planner and project experience, you will get a informative list of target keywords.
The basis of meta tags is the target keywords. When keywords are determined, it’s easy to generate Chinese meta tags following certain rules.
When long-tail target keywords are ready, just make a plan to create blog articles regularly to map them.
On-site Optimization?
Connect with us to start today!