How to Use Search Presence Module of Baidu Webmaster Tools

In the first part, we have learned how to use page indexation and submission module of Baidu Webmaster Tools. And last time, we have learned how to use statistics of page indexation and crawling module of Baidu Webmaster Tools. This time, let’s finish learning the last part, the search presence module.

Site identity sub-module of Baidu Webmaster Tools

The first sub-module of search presence is the site identity. It contains two parts. Firstly, brand information. In this part, Baidu allows you to submit site logo and brand name. Still, this requires you to have VIP membership.

The brand information part of site identity allows you to present brand information to visitors

When you have uploaded the site logo, people will be able to see it at both mobile and desktop ends. Check the following example screenshot.

Visual effect of site logo at both desktop and mobile ends

When you have submitted brand name, people will also be able to see it in the search result. Please check the following screenshot for reference.

Visual effect of brand name at both desktop and mobile ends

The other part is about basic information. This part contains four sub-parts: entity of website, type of website, business of website and ICP license number.

Firstly, entity of website. This allows you to connect the website with an enterprise, organization or an individual. It improves the speed of getting presence in the search result.

Secondly, type of website. Baidu has three types: PC, mobile and self-adaptive websites. Different choice of type affects presence. Thirdly, business of website. In the verification process of Baidu Webmaster Tools, we have done it. And Baidu allows you to change it if necessary. However, please be careful when changing it. Lastly, ICP license number. This requires you to apply for an ICP license before setting it here.

Sitelink sub-module of Baidu Webmaster Tools

The second sub-module is sitelink. If you take part in Baidu community tasks actively, you will win the chance for presenting sitelinks in the search result. But keep in mind this sub-module is still under test.

Sitelink sub-module allows you to present sitelinks in the search result

Short video sub-module of Baidu Webmaster Tools

The last sub-module is short video. In fact, this is an interesting module. You don’t need to apply for it because Baidu will contact you if your website matches their criteria.

Summary

Now we have learned everything about Baidu Webmaster Tools. Congratulations on having basic control over your Baidu SEO!

If you desire to know more about our Baidu SEO services, please feel free to reach us via service@baiduseopro.com

Greg

Greg is a professional content writer with 20 years of experience in SEO services.