Statistics from the Ministry of Education indicate that the number of Chinese students going abroad for studies has increased from 450,900 in 2020 to 661,200 in 2022. Estimates suggest that around 1 million Chinese students went abroad for studies between 2023 and 2024.
With the growing number of Chinese students studying abroad, demands for student insurance are increasing as well. In this article, let’s see how to employ Baidu SEO in international student insurance that attracts Chinese applicants organically.
An example of using Baidu SEO in the context of international student insurance involves optimizing a website that offers international student insurance policies to rank higher in Baidu search results.
1. Keyword Research and Optimization
Identify Target Keywords:
Research and identify keywords that international students might use when searching for insurance policies in China. These could include “international student insurance,” “overseas student insurance China,” “study abroad insurance,” and specific policy types like “medical insurance for international students” or “emergency rescue insurance.”
Optimize Website Content:
Incorporate these keywords naturally into the website’s content, including titles, meta descriptions, headers, and body text. Take the following screenshot as an example. Target keyword ‘what insurance to buy for studying in Canada’ appear 10 times on this page. As a result, Baidu recognizes this page as the key landing page for this target keyword.
Ensure that each insurance policy page is optimized for a specific set of keywords, with clear and concise information about the policy’s coverage, benefits, and exclusions. Let’s use the same example here. Each country or area has its specific policies of insurance. According to that, it’s smart to create different landing pages for them.
2. High-Quality Content Creation
Educational Content:
Develop blog posts, guides, and FAQs that address common questions and concerns of international students regarding insurance. This could include information on how to choose the right policy, what to do in the event of a claim, and the importance of having insurance while studying in China.
For example, nibhealth China has the landing page of international student insurance in Australia. In addition to that, it also creates content about studying in Australia as related information. As a result, when people check one article, they might check another and make a purchase eventually.
3. Customer Stories and Testimonials:
Share stories and testimonials from international students who have successfully used the insurance policies. This can help build trust and credibility with potential customers.
Multimedia Content:
Use infographics, videos, and other multimedia elements to explain complex insurance concepts in a simple and engaging way.
4. Technical SEO Measures
Site Structure and Navigation:
Ensure that the website has a clear and intuitive site structure, with easy navigation and accessible pages.
Use internal linking to connect related pages and create a logical flow of information.
Mobile Optimization:
Optimize the website for mobile devices, as a significant portion of Baidu searches are conducted on smartphones.
Speed and Performance:
Improve the website’s loading speed and overall performance to enhance the user experience and meet Baidu’s SEO requirements. For example, nibhealth China has a very good loading speed in China region which Baidu favors a lot.
5. Building Backlinks and Authority
Guest Blogging and Partnerships:
Write guest posts for popular blogs and websites in the education and international student communities, including links back to the insurance website.
Collaborate with universities, embassies, and other organizations that cater to international students to build partnerships and earn backlinks.
Online Communities and Forums:
Participate in online communities and forums where international students gather, such as WeChat groups, QQ groups, and Reddit forums. Share valuable information and insights, and occasionally link back to relevant pages on the insurance website.
6. User Experience and Engagement
User-Friendly Design:
Ensure that the website design is clean, modern, and user-friendly, with easy-to-read fonts, ample whitespace, and intuitive navigation. For example, ISI provides a clear form of choices for customers with different needs. In general, it’s easy to understand and use.
Interactive Elements:
Add interactive elements such as calculators, quizzes, and surveys to engage visitors and make the insurance-buying process more fun and informative.
Customer Support:
Provide excellent customer support through live chat, email, and phone, and ensure that responses are prompt and helpful.
7. Conclusion
By following these SEO principles and implementing them strategically, an international student insurance website can improve its visibility in Baidu search results, attract more potential customers, and ultimately increase sales and conversions.
If you desire to know how to use Baidu in other businesses, please check the articles below. And also, please feel free to reach us via service@baiduseopro.com
