Previously, we’ve learned what is ICP license. But you might still have a question: do I have to hold an ICP license for my website? In this article, let’s analyze how important is ICP license to Baidu SEO.
Better loading speed
Firstly, applying for an ICP license requires your website to host in mainland China. Therefore, the loading speed will be better than that of websites outside China. As loading speed is an important factor of user experience, it benefits overall performance on Baidu. For example, MSC has a global site msc.com and a Chinese site msccargo.cn. In terms of server, msc.com hosts outside China while msccargo.cn hosts in China. As a result, msccargo.cn has a much better loading speed than msc.com
Higher trust among users
Secondly, as a certification by the government, ICP license can increase trust of a website among users. As a result, users view more pages and spend more time on the website. Both contributes to overall performance on Baidu.
VIP membership of Baidu webmaster tools
Most importantly, ICP license is a must for getting VIP membership of Baidu webmaster tools. And this tool is very important and useful for Baidu SEO. Remember what kind of privileges you have if you own VIP membership? Four key ones!
In detail, there are several sub-modules in Baidu webmaster tools that require VIP membership. They include quick crawl, site logo, brand name presence and sitelinks.
If you desire to know more about our Baidu SEO services, please feel free to let us know. You can reach us via service@baiduseopro.com
