How to get high quality backlinks for Baidu SEO? It’s a great question when you want to improve your organic traffic. To understand this, you need to know what high quality backlinks are. Do they need to be on websites of certain standard? In this article, we will learn what are high quality backlinks and how to get them.
The mechanism of backlinks on Baidu SEO is that it allows the platforms of backlinks transfer Baidu weight to your website or landing pages. When the amount is enough, your website will have a high enough Baidu weight to compete for keyword rankings.
What are high quality backlinks
There are four basic standards for high quality backlinks. Firstly, the platforms of backlinks should be of high Baidu weight. You can check our article ‘What is Baidu Weight and how to improve it’ to understand it clearly. In our opinion, the higher the better. Secondly, the platforms should be in the same or similar industry of your website. Vertical platforms of backlinks help Chinese search engines recognize your website as a key member of this industry.
Tech.china.com has high Baidu weights which makes it a good candidate for building backlinks
Thirdly, we strongly recommend anchor text backlinks. In fact, both plain text backlinks and anchor text backlinks work. But we usually use plain text backlinks for the homepage of your website. In the meantime, anchor text backlinks have a wider range of use.
Sample backlink with anchor text and landing page
Lastly, there should be no ‘nofollow’ in the A tag of any backlink. In terms of Baidu SEO, ‘nofollow’ tags disallow the platforms transfer Baidu weight to your website. As a result, they deactivate the backlinks which makes your work meaningless.
How to get high quality backlinks
Now you have understood the four standards of high quality backlinks. To realize them, you need to follow the steps. Firstly, determine your target keywords (anchor text) and check their current rankings on Baidu. You can check our article ‘How to explore target keywords for Baidu SEO’ to make it happen.
Secondly, you need to investigate and collect vertical websites. It’s not difficult as long as you search certain target keywords on Baidu and find them in the search result.
Websites in the search result of ‘Cloud server in USA’ can be great candidates for backlink building
Next step is to communicate with these websites for link exchange or sponsored links. And make sure they don’t add any ‘nofollow’ in the A tag. In addition to that, you also need to make sure these backlinks last long to sustain your performance on Baidu.
Summary
Now that you have the definition of high quality backlinks and the steps of getting them, just go ahead. You might need some help in exploring target keywords as well as finding target websites. Alternatively, you can come to us for help. With rich experience from previous projects, we would ensure you to get high quality backlinks effortlessly.
If you desire to know more about our Baidu SEO services, please feel free to reach us via service@baiduseopro.com
