Keywords are the core of Chinese SEO. For all websites especially the small ones, it’s not easy to contain all keywords. Nevertheless, it’s important to get as many keywords as possible for long-term progress. The idea is to cover core keywords in the core business pages and map long tail keywords in the blog. In this article, Baidu SEO Pro will share how to explore target keywords for Baidu SEO.
The use of Baidu keyword planner
Like Google, Baidu also has presented an official keyword exploration tool: Baidu keyword planner. It’s inside each Baidu PPC account. In this way, if you don’t do Baidu advertising, you won’t be able to use this tool directly.
In many cases, advertisers don’t plan to do Baidu advertising. Our usual method is to provide keyword exploration services using our Baidu PPC account. Therefore, advertisers would be able to get their target keywords without applying for a Baidu PPC account.
Key method of explore target keywords
Baidu keyword planner is just a tool. But the key method of exploring target keywords is digging the business. In English-Chinese translation, we often find that there are several variants of Chinese words for one English phrase. For example, student accommodation in UK could be ‘英国学生公寓’, ‘英国学生宿舍’ or ‘英国留学生公寓’. All of the Chinese phrases are correct for this English phrase, but we need to find the most suitable one for the landing page. In this case, comparing monthly search volume of them will help use choose the target keyword.
Exploring target keywords is very time-consuming. But it’s definitely worthwhile. It not only provides the guideline for mapping keywords on the existing pages, but also helps make a long-term plan for creating blog articles to map long tail keywords.
Number of target keywords
When determining the number of target keywords, we should consider the current and future size of the website. The current size refers to the scope of business you are doing. The future size refers to the industry that you are in. For new websites, usually we recommend up to 500 in the first 12 months. When we have managed well for these 500 keywords, we could consider expanding to more.
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