Chinese Meta tags are the key information to tell search engines what your website is about. When keyword exploration is done, you may start generating meta tags based on these keywords. In this article, let’s learn how to generate them step by step.

Which Chinese meta tags are necessary

In fact, there are many kinds of meta tags. But in Baidu SEO, we only need to focus on meta Title, meta Description and sometimes meta Keywords. These tags differ one page from another on your website and tell search engine what each page says.

How to write a meta Title

Actually, Meta Title is very easy to write. Remember the keywords you have explored? Firstly, just map them to each and every page of your website. And secondly, if these is no match page for a keyword, just use it for future blogs.

Combine the target keywords of each page in the order of importance using a dash or an underline. In the end of a meta Title, put the brand name. See the following screenshot as an example. This page is the home page of cloud server ECS. As a result, the title contains keywords of cloud server, hosting and computing. And the brand name is at last of the Title.

How to write a meta Description

In meta Description, you need to mention the brand name, what this page is about, you selling points and also include target keywords of this page. Take the same page as example, the meta Description is a great template. In English, it says as below.

Alibaba Cloud Server ECS is a cloud hosting virtual server with flexible and scalable processing capabilities. It makes server hosting more secure and stable, reduces development and operation costs, supports annual and monthly packages, pay as you go models, and facilitates better financial management.

The meta Keywords part is easy, just put the target keywords you have decided for this page. It barely takes any time from you.

If you desire to know more about our Baidu SEO services, please feel free to let us know.