With more and more Chinese students study abroad, there is a growing demand of student accommodation, especially outside campus. How to attract more applicants from China through search engines? In this article, let’s learn how to use Baidu SEO in student accommodation.
Firstly, understanding target audience
Identifying Needs: Understand the specific needs of students, such as budget constraints, proximity to universities, amenities, and safety.
Search Trends Analysis: Analyze Baidu search trends to identify popular keywords and phrases related to student accommodation.
Secondly, optimize website content
Keyword Integration: Integrate relevant keywords naturally into website content, such as “affordable student housing,” “university nearby,” “safe accommodation,” etc.
Detailed Descriptions: Provide detailed descriptions of the accommodation facilities, including room types, amenities, common areas, and security measures.
High-Quality Images and Videos: Use high-quality images and videos to showcase the living environment and facilities.
Thirdly, technical SEO
Site Structure: Ensure the website has a clear and logical structure, making it easy for Baidu to crawl and index.
Mobile Optimization: Optimize the website for mobile devices, as students often search and book accommodations using their smartphones.
Loading Speed: Improve the website’s loading speed to enhance user experience and boost SEO rankings.
Fourthly, local SEO
Local Keywords: Incorporate local keywords into the website content and meta tags, such as the name of the university or city.
Citations and Listings: Ensure consistent and accurate listings on local directories and review sites.
Fifthly, social media and online reviews
Social Media Presence: Create and maintain active social media profiles on platforms popular in China, such as WeChat and RED. Share updates, promotions, and student testimonials.
Encouraging Reviews: Encourage satisfied students to leave positive reviews on the website and third-party platforms. Respond to both positive and negative reviews promptly and professionally.
Moreover, backlink strategy
Partnerships and Collaborations: Collaborate with universities, student organizations, and local businesses to create backlinks to the accommodation website.
Guest Blogging: Write guest posts for relevant blogs and websites, including a link back to the accommodation site.
In addition, content marketing
Blog Posts: Publish blog posts that address topics of interest to students, such as tips for finding the perfect accommodation, budgeting tips, and local area guides.
FAQs: Create a comprehensive FAQ section to address common questions and concerns of potential students.
Lastly, continuous monitoring and optimization
SEO Tools: Use Baidu’s SEO tools and third-party analytics tools to monitor website performance and keyword rankings.
Regular Updates: Regularly update the website content, images, and videos to keep it fresh and relevant.
A/B Testing: Conduct A/B testing on different elements of the website, such as headlines, calls-to-action, and images, to see what works best in attracting and retaining student interest.
Above is how we use Baidu SEO in student accommodation. Generally, the combination of different activities has been of great help to the brands in this field. If you desire to know more about our Baidu SEO services, please feel free to reach us via service@baiduseopro.com
