With a growing group of mid-class in China, many international ecommerce platforms are targeting people in China. They are driving traffic through different channels. For example, Baidu PPC, in-feed ads from social media, ads on video platforms. And Baidu SEO is one of them. In this article, let’s use an example to present how to use Baidu SEO in cross-border ecommerce.
Imagine a foreign company, “Global Fashion Hub,” which specializes in selling high-quality fashion accessories. The company decides to expand its business into the Chinese market, targeting Chinese consumers who are interested in international fashion trends. To attract potential customers in China, Global Fashion Hub decides to optimize its website for Baidu SEO.
Keyword Research and Integration
Global Fashion Hub conducts keyword research focusing on fashion-related terms in Chinese, targeting Chinese consumers.
The company identifies high-volume, relevant keywords such as “国际时尚配饰” (international fashion accessories), “潮流包包” (trendy bags), and “高端首饰” (high-end jewelry). Then, integrates them naturally into the website’s content, meta tags, titles, and descriptions.
Optimize Website for Baidu and Chinese Users
The company ensures its website has a clear and logical structure, making it easy for Baidu’s crawlers to index the pages.
The website is mobile-friendly, ensuring a seamless experience for Chinese users on all devices.
Global Fashion Hub provides a Chinese version of its website, tailored to the cultural and linguistic nuances of the Chinese market.
The company includes detailed shipping information for China, outlining delivery times, costs, and customs clearance procedures.
High-Quality, Chinese-Language Content
The company writes detailed, engaging, and accurate product descriptions in Chinese, highlighting the unique selling points and benefits of its fashion accessories.
Global Fashion Hub creates blog posts and guides in Chinese, addressing common fashion concerns. In addition, provide shopping tips, and showcasing product reviews from Chinese customers.
The company includes customer support in Chinese, offering assistance for inquiries related to products, shipping, and returns.
Build Backlinks and Social Media Presence
Global Fashion Hub collaborates with Chinese influencers, bloggers, and relevant websites, securing backlinks to its website.
The company actively engages on Chinese social media platforms such as WeChat, RED and Douyin, sharing fashion tips, product updates, and customer testimonials.
Global Fashion Hub participates in Chinese fashion expos and trade shows. As a result, it showcases its products and building brand awareness among potential customers and partners.
Localize SEO Efforts for the Chinese Market
The company ensures its website and online presence are tailored to the Chinese market, including cultural references, local payment methods, and customer service options.
Global Fashion Hub registers its website with Chinese business directories and ensures its online presence is consistent across all platforms.
Results in expectation
By implementing this Baidu SEO strategy, Global Fashion Hub achieves the following results:
Improved website visibility on Baidu, driving referral traffic from Chinese users interested in international fashion accessories.
Enhanced brand awareness among potential customers in China, as the company’s Chinese-language website appears in relevant search results.
Increased sales and customer engagement, as Chinese customers discover and purchase the company’s fashion accessories through its optimized website and social media channels.
Above is the example of using Baidu SEO in cross-border ecommerce. If you desire to know more about our Baidu SEO services, please feel free to reach us via service@baiduseopro.com
