Business software has a wide range of services. For example, there are office software, management software, project management software. Even with different target audience, business software could always use Baidu SEO to drive quality traffic and generate leads. In this article let’s learn how to use Baidu SEO in business software which brings in quality leads.
Keyword Research and Optimization
Identify Target Keywords: Use Baidu Keyword Planner or similar tools to identify relevant keywords for your business software. For example, “办公软件”(office software), “管理软件”(management software), “ERP系统”(ERP system), “CRM系统”(CRM system), etc.
Optimize Website Content: Incorporate these keywords naturally into your website’s content. For example, product descriptions, blog posts, and service pages. Ensure that the content is informative, engaging, and tailored to the needs of potential Chinese customers.
Content Creation and Promotion
Develop High-Quality Content: Create articles, blog posts, case studies, and videos of high quality. Eventually, use them to showcase the features, benefits, and success stories of your business software.
Utilize Baidu’s Platforms: Leverage Baidu Zhidao, Baidu Tieba, and other Baidu-owned platforms to answer questions. Use them to share information, and engage with potential customers.
Collaborate with Influencers: Partner with Chinese influencers, bloggers, or industry experts to review your software and share their experiences with their followers.
Technical SEO
Optimize Website Structure: Ensure that your website is well-organized, easy to navigate, and mobile-friendly. Use clear hierarchy and internal linking to guide users and search engines through your site.
Improve Website Speed: Optimize your website’s loading speed to provide a better user experience and improve search engine rankings.
Submit a Sitemap: Create and submit a sitemap to Baidu’s sitemap submission platform to help Baidu’s spiders crawl and index your website more efficiently.
Local SEO
Claim Your Baidu My Business Listing: Create and optimize your Baidu My Business listing to appear in local search results and maps. Especially if your software has a physical presence or serves a specific geographic area.
Encourage Reviews and Ratings: Encourage satisfied customers to leave positive reviews and ratings on your Baidu My Business listing or other relevant platforms.
Monitor and Analyze Performance
Use Baidu Analytics: Set up Baidu Analytics to track your website’s performance, including search engine rankings, traffic sources, and user behavior.
Adjust Your Strategy: Regularly review your SEO performance and adjust your strategy based on what’s working and what’s not. Pay attention to changes in search engine algorithms and user behavior, and be prepared to adapt your approach accordingly.
Above is typical use of Baidu SEO in business software. If you desire to know more about our Baidu SEO services, please feel free to reach us via service@baiduseopro.com
