Baidu Baike
Build your Credibility
1.
Talk to us about what you want to present and we will help you generate content.
2.
Provide all necessary certificates or proofs that support your content
3.
We create the entry and submit content piece by piece until everything is in it.
What we Offer
Entry Creation
We have rich experience in creating entries for international brands. The process is kind of tricky. But you have us!
Content Generation
We create informative entries that highlight your brandʼs story, achievements, and unique value.
Entry Update
We also help update existing entries so that your entry presents the latest information.
What is Baidu Baike
Baidu Baike (Baidu Encyclopedia), launched in 2006 by Baidu, Inc., is the largest Chinese-language collaborative online encyclopedia.
Functioning similarly to Wikipedia, it allows users to create and edit entries covering diverse topics. They include science, culture, history, technology, and pop culture. As of 2023, it hosts over 27 million entries, making it a vital knowledge hub for Chinese-speaking audiences.
Unlike its global counterpart, Baidu emphasizes Chinese content, prioritizing topics relevant to Chinese culture, geography, and societal trends. Entries undergo moderation to align with Chinese regulations and content policies, ensuring compliance with local laws.
Why Baidu Baike is Important
As China’s dominant search engine, Baidu prioritizes its own encyclopedia in search results, making a well-crafted Baidu Baike entry a powerful SEO asset.
A presence on the platform signals authority to Chinese consumers, who often rely on it for quick, localized information about brands, products, and industry terms.
For brands lacking Chinese-language websites or social media, a Baike entry acts as a foundational reference, improving discoverability and supporting integrated marketing efforts.
Currently there are three types of entry: brand, organization and personal.
Typically, we need the name of entry you want to create. If it falls into the brand entry type, you need to provide trademark certificate. If it’s an organization entry type, please provide certificate of incorporation. And we don’t manage personal Baike entries.
Step1: We work with the brands on Baike content
Step2: Publish the content on trustworthy media platforms(for Baidu review)
Step3: Apply for the entry
Step4: Submit content little by little until and modify accordingto Baidu’s review
Step5: All content is in the entry and creation is complete
It’s strongly recommended as we have mentioned above. In addition, Baidu Baike also works very much along with content marketing activities.