Current Baidu Weight

Audit is an essential step of Baidu SEO. And Baidu Weight, the counterpart of Domain Authority of Google, is a very important index on Baidu. The higher your website has, the better performance your website is probably having.

It varies from 0 to 9. Usually large news portals and social media have high Baidu Weight such as NetEase News and Sina Weibo(both have 9). New websites only have 0 but it’s important to improve to at least 1 soon.

Current Keyword Rankings

Keyword rankings represent the result of on-site optimization and the basis of organic traffic optimization.

It’s very important to know which keywords have high rankings. And it’s even more important to know which keywords have potential, especially for those core keywords.

In most cases, new websites barely have any keyword rankings. Still it’s great to keep track of them and make weekly comparisons to understand the progress and future potential.

Issues with On-site Elements

Like Google SEO, Baidu SEO is all about details. A lot of on-site elements have an impact on overall performance including page layout, URL structure, target keywords, meta tags, internal links and so on.

Depending on your IT resources, we would recommend different combinations of on-site optimization. In this way, you don’t need to change everything of the website to make it work on Baidu.