Cloud services are of wide popularity all over the world. There are hundreds of brands that are competing in this field. Among them, a large part has been in the China market. However, some of them are not doing it right, especially on Baidu. In this article, let’s learn how to employ Baidu SEO in cloud services. Therefore, existing players as well as new comers would be able to win traffic from Chinese search engines.
Business Overview
Imagine a cloud services provider that offers a range of solutions, including virtual private servers, cloud storage, and content delivery networks. This business has a comprehensive website that outlines its services, pricing, and support options, with the goal of attracting both businesses and individual customers.
Keyword Research and Optimization
Conduct extensive keyword research to identify the most relevant and high-traffic keywords for cloud services, such as “cloud server,” “cloud storage,” and “content delivery network.”
Optimize the website’s meta tags, titles, headers, and content to include these keywords naturally. However, ensure a good balance without keyword stuffing.
Content Creation and Optimization
Develop high-quality, informative content that addresses the needs and concerns of potential customers. For example, tutorials, guides, and whitepapers on cloud computing.
Use long-tail keywords and phrases that are specific to cloud services to attract more targeted traffic.
Optimize images and videos on the website with relevant alt tags and descriptions to improve search engine visibility.
Technical SEO
Ensure the website is mobile-friendly and has a fast loading speed, as these are crucial ranking factors for Baidu.
Optimize the website’s structure and navigation to make it easier for search engines to crawl and index the pages, using techniques such as XML sitemaps and robot.txt files.
Implement proper use of HTTPS, meta robots tags, and canonical tags to avoid duplicate content issues.
External Link Building
Build high-quality external links from authoritative and relevant websites, such as technology blogs, forums, and directories, to improve the website’s domain authority.
Engage in link-building strategies that focus on industry-specific websites and partnerships, such as collaborating with tech reviewers or participating in industry events.
Local SEO
If the cloud services provider has physical locations or serves a specific geographical area, optimize the website for local search by including location-specific keywords and claiming the business’s listing on Baidu Maps.
Social Media and Online Communities
Engage with potential customers on social media platforms and online communities related to cloud computing, such as Baidu Tieba or Weibo.
Share valuable content, answer questions, and participate in discussions to build brand awareness and attract more visitors to the website.
Monitor and Analyze Performance
Use Baidu Analytics or other similar tools to monitor the website’s performance and track key metrics such as organic traffic, bounce rate, and conversion rates.
Regularly update the SEO strategy based on performance data and emerging trends in the cloud services industry.
Expected Results
By implementing this Baidu SEO strategy, the cloud services provider can expect to see an increase in organic traffic to its website. Moreover, there will be improved search engine rankings for relevant keywords, and a higher visibility in the cloud services market. This, in turn, can lead to more leads, sales, and business opportunities, ultimately driving growth and success for the business.
If you desire to know more about our Baidu SEO services, please feel free to reach us via service@baiduseopro.com
