How to Generate Sales Leads through Baidu?

To develop business effectively in China, brands need to win attention and drive traffic. Among them, for B2B businesses and some B2C businesses, Baidu has been proven an effective platform. In this article, let’s learn how to generate sales leads through Baidu.

Baidu SEO (Search Engine Optimization)

Keyword Research: Use Baidu Keyword Planner to find relevant keywords for your business.

On-Page Optimization: Optimize your website content, titles, and meta descriptions for these keywords.

Quality Content: Create high-quality, informative content that addresses your audience’s needs.

Baidu PPC (Pay-Per-Click Advertising)

Baidu PPC: Use Baidu’s advertising platform to create ads to target specific audience. Comparing to in-feed ads, PPC ads always has a better conversion rate because users search with actual demands.

Keyword Targeting: Choose relevant keywords that your target audience is searching for.

How to Generate Sales Leads through Baidu-p1 — Sample Baidu PPC ads

Social Media Marketing on Baidu

1. Baidu Tieba: Engage with communities related to your industry. Share insights and participate in discussions.

2. WeChat, Little Red Book and others: According to our observations, posts of WeChat, Little Red Book, Bilibili, Zhihu, Douyin(Chinese Tiktok) have better and better indexation on Baidu. As a result, posting content on these platforms appear more and more in the Baidu search results. Therefore, it’s necessary to promote your content and engage with users on these popular platforms.

How to Generate Sales Leads through Baidu-p2 — Search results on Baidu come from multiple platforms

Content Marketing

1. Video Content: Create informative videos and share them on platforms like Youku or Baidu Video.

2. Baijiahao: We-media platform of Baidu.

In the Baijiahao article, encourage users to follow WeChat for further information

Baidu Baike

Baidu Baike is counterpart of Wikipedia. Each entry of Baidu Baike is trustworthy among Chinese people. It’s very important for brands to establish one Baike entry to provide standard and latest information about themselves.

How to Generate Sales Leads through Baidu-p5 — Lululemon’s Baidu Baike entry

Tips for Success

1. Understand the Market: Research cultural nuances and preferences of your target audience.

2. Language: Ensure your content is in Mandarin or the preferred local language.

3. Compliance: Be aware of local regulations regarding advertising and data protection.

By implementing these strategies, you can effectively generate sales leads through Baidu.

If you desire to know more about our Baidu SEO services, please feel free to reach us via service@baiduseopro.com

Greg

Greg is a professional content writer with 20 years of experience in SEO services.