Google Webmaster Tools is now in the name of Google Search Console. Similarly, Baidu Webmaster Tools has a name of Baidu Ziyuan(https://ziyuan.baidu.com/). Baidu Ziyuan is the basic tool for you to perform well on Baidu SEO. It offers modules for you to check on page indexation, impressions, clicks, submit sitemap and so on. Most importantly, this tool has been the indispensable part of page indexation on Baidu. In this article, let’s learn how to verify Baidu Webmaster Tools.

No verifications, low indexation

Here you need to notice that there are two verifications for your site on Baidu. The first one is the verification of your Baidu account. Verification of Baidu Webmaster Tools is the second step.

On double 11 of 2023, Baidu announced that they would impose real name verification of Baidu accounts that people use for verifying Baidu Webmaster Tools. Then, they would remove indexation of unverified websites from Baidu. This policy means that you can’t be anonymous on Baidu. Everyone should be responsible for his websites. It’s actually a great policy which prevents illegal businesses from harming people on Baidu.

Real name verification of a Baidu account

This verification is not complicated. It only requires a Chinese mobile phone number and a Chinese ID number. If you are foreigner, you can go with your passport number. Either way, a Chinese mobile phone number is a must.

Then you need to install Baidu APP on your smart phone and log in. Click on setting(设置) and then account management(账号管理) and follow instruction of the APP. Fill in your ID number or passport number and click verify and you will finish verification of Baidu account.

Verify Baidu Webmaster Tools

Now that you have a verified Baidu account, just login the Baidu Webmaster Tools. Fill in website you want to verify and choose its business.

You can either use the file verification method. In this way, just put the file that Baidu provides under the root directory of your website and click verify.

Alternatively, you can use the HTML tag verification method. Put the code Baidu provides in head tags of your home page and it’s good to go.

As you can see above, the verification is quite different from that of Google Search Console. So, you don’t need to question yourself when facing any difficulty in the verification.

Now you have done everything and have full access to this tool. Get familiar with it and you will totally benefit!

Summary

We must keep in mind that no verifications, no indexation. If you don’t have page indexation on Baidu but your pages look good, please check if you have any problem with the verification. And just follow the steps above to solve them. Next, let’s learn how to use page indexation and submission, statistics of page indexation and crawling, and search presence modules.

If you desire to know more about our Baidu SEO services, please feel free to reach us via service@baiduseopro.com