Previously, we have talked about exploring target keywords. I believe you don’t have any difficulty mapping keywords to your core pages. Now, it’s very important you have a plan of creating blog pages to drive long tail organic traffic.
What are blog articles?
You can name the blog module in many ways. To name a few, blog, academy, information, reading room. It doesn’t matter what you call it as long as it fits into the convention of your industry. For example, if you are in high-tech, you can name your blog Industry Progress. If you are in student accommodation, you can name it Reading Room or Student Life. These names are quite understandable to your target audience.
How to plan blog articles?
Unlike core pages, blogs are suitable with one keyword each article. Therefore, when you look at these unmatched keywords on your target keyword list, just make a plan of creating new articles. For new websites or websites with low Baidu weight, we recommend to generate an article on a daily basis. For medium-sized websites, no less than 20 articles per month.
For each article, you need to include the target keyword in the title, first paragraph as well as the last paragraph. And size of each article should be over 700 Chinese words. To maximize the possibility of page indexation, use at least 3 pictures to enhance user experience.
How to use blog articles to drive organic traffic?
Blog articles are usually in use for mapping long tail keywords. And the competition is much less compared to that of generic keywords. A quality website very often gets more than 30% of organic traffic from long tail keywords.
How to use the organic traffic?
Traffic is not the goal but the tool. When we drive the traffic, we want the visitors to check our core pages to learn about the services. And we want them to become clients. Therefore, we need to use anchor text links in each blog article. And we link back to the core pages.
The following screenshot from Hostease.com shows the anchor text link to the product page of multi-IP site group. If a visitor enters the website from this blog article, he will probably click on the anchor text link and visit the product page. Eventually, he might become a client.
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