Quantity

In terms of backlink building, Baidu and other Chinese search engines’ algorithms, generally consider the quantity of backlinks as a signal of a website’s authority and relevance. The more high-quality backlinks a website has, the more it is perceived as an authoritative and trustworthy source on a given topic.

We recommend different quantities for different types of businesses depending on how competitive it is.

For highly competitive business, we recommend 50+ per month

For any other business, usually we recommend 20+ per month

Quality

The quantity of backlinks is often accompanied by the relevance and context of those links. Links from websites that are topically relevant and provide meaningful, contextual value are generally more valuable than links from unrelated or low-quality sources.

On Baidu, there is a concept ‘Baidu Weight’ which is similar to ‘Domain Authority’. The higher Baidu weight a website has, the higher quality it has.

The Baidu weight varies from 0 to 9 which 9 means the highest.

Diversification

Building a diverse backlink profile, with links from a variety of high-authority, relevant websites, can help improve a website’s ranking. Relying on only a few backlinks makes a website’s profile appear less natural and can raise red flags with search engines.

We have a large list of high quality websites by industry which are suitable especially for Education, B2B, Tourism, Automotive and Finance.